Naite and GreenHeart Eco Mobile Phones announced by Sony Ericsson to Launch

Two new "GreenHeart" products are unveiled by Sony Ericsson today. The company plan to reduce the carbon emissions from its mobile products. In this series first product has been launched, the C901 as “GreenHeart”. It will include an electronic, in-phone manual which will replace the standard paper version and will save over 90% in paper. Sony Ericsson C901 “GreenHeart” phone has been made by a minimum of 50% recycled plastics including an optimized display light sensor that uses less energy. The mobile phone is coloured with waterborne paint. The waterborne paint will lower exposure to VOC (Volatile Organic Compounds).

Along with these, C901 GreenHeart has many features of innovations. Another is Naite which will come in market with a low-power charger. It will be EP300 “GreenHeart” charger. The company is estimating to reduce by 15% of CO² overall from the full life of the C901 “GreenHeart” and Naite.

Dick Komiyama who is the President of Sony Ericsson said about it, “Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones and in creating industry leading energy efficiency chargers. Today we are announcing the next step in our sustainability strategy - the GreenHeart pioneer products - which launch with two innovative new phones and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business.”

Q3 2009 which has been in operation since 2007 will also see the continued roll out of Sony Ericsson's global take-back programme. Users can send back their used mobile phones by this program. It will be benefited for both – users and company, components and materials are used again. It is reducing the need to extract and refine raw materials for new products.

Sony Ericsson C901 “GreenHeart” supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 900/2100. It would be available in selected markets from Q2.

Sony Ericsson Naite supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS HSDPA 850/1900/2100. It would be available in selected markets from Q3.