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Tata Indicom Introduces “Pay Per Call” Plan for Pre-Paid Users

Wednesday, September 2, 2009

There is good news for pre-paid users of Tata Indicome. Tata Indicom is the major company of telecom industry of India. The company announces “Pay Per Call” plan for its pre-paid users on 2nd September, 2009. The plan is valid for both – Local calls and STD calls. So, now if you are a new customer or existing customer of TATA Indicom then you will be able to use every call in just Rs. 1 - local and STD.

On this occasion, Anil Sardana, MD of Tata Teleservices said to Times of India,
“Our pre-paid subscribers will pay a fixed charge of Re 1 per local call and Rs 3 for STD calls for unlimited duration.”
TATA Indicom is the biggest chunk of CDMA subscriber in the country which has about 40 million subscribers. In spite of, the company has needed to win GSM subscriber also. So, the company has introduced the plan for GSM users only.

New tariff plan of TATA Indicom is valid for all calls on every network – mobile phones or landline connection on any networks. The new tariff is effective for SMS charges also. Now, SMS charge will be 50 Paise per SMS for both - local and STD.

The new tariff will be activated on one-time recharge of Rs 96 for new and existing customer of TATA Indicom. If a customer is not able to pay Rs. 96 tariff one time then there is another plan of daily fee of Re 1. This is in the option of Rs. 96 one time tariff plan.

You should know that this new tariff plan is not available for post-paid customer. Yes, if the company gets valuable assessment after the successes of the plan then surly, it will introduce for post-paid customers also.

Vineet Bhatia, COO of NCR region of Tata Teleservices said to Times of India,
“The product is the result of research and studies to understand consumer trends and usage patterns. Also, the fact that this offer is for both local and STD calls makes it unique, something that holds the potential to completely redefine the Indian telecom pricing paradigm.”
Yes, this offer will create a price war in Indian telecommunication market.

There is already Aircel, Vodafone, Airtell and MTNL big competitors in Indian market who already have reduced their cheapest call prices for mobile and landline. Now, this step of TATA Indicom will create closer price war in the Indian telecom market.

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